Resources - Books ABout Search Engine Optimisation and Pay Per Click

books and training resources...

Even if you have an Internet connection which you probably have if you are reading this page, there is nothing like a good book to provide that extra bit of information all wrapped up in a package we all understand, whether for reference or simply a decent read while on holiday and away from your PC, Fast-name recommend the following!

Books / Training - Search Engine Optimisation | Web Design | Training | Applications

	Book: Google Advertising Tools Google Advertising Tools explains the business and technology behind making money with content and advertising on the Web, particularly with Google advertising services. Readers will find all the background information they need to understand and work with both AdSense, which automatically delivers text and image ads that are precisely targeted to their site, and AdWords, which enables them to generate text ads that accompany specific search term results.
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	Book: Google Advertising Guerrilla Tactics "Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps
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	Book: Pay Per Click Search Engine Marketing for Dummies Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad. The growing advertising revenue from PPC is now the largest segment of the online advertising market, with a 30 percent annual growth rate is behind the recent success of Google and Yahoo!; Microsoft recently entered the market with its own PPC service, MSN AdCenter. This book demystifies the sometimes confusing world of PPC and shows businesses how to maximize returns on PPC advertising.
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